With only 2 days to go to the SAS Forum, I am currently preparing my own agenda. Being responsible for Customer Intelligence, I am very excited about the names of both the speakers and the customer cases we can propose to you this year. What would be the ultimate agenda for those interested in Customer Intelligence? Here you go:

10:00-11:00: Aula Magna - Opening Plenary with Jim Davis, Senior Vice President and Chief Marketing Officer of SAS
11:00-11:50: Lauzelle - W… Continue

The amount of online data from social media, such as blogs and message boards, is growing at a rapid rate. And even if Social Media Marketing is quite often still more art than science, it is a fact that people listen more and more to the community, not the company. No one likes being sold, people like to buy. So, how nice would it be for marketers, brand managers and customer care professionals to distinguish exactly what their customers are writing about their products in online forums in real… Continue

In today’s rapidly changing, increasingly complex multi-channel environment, competitors face the overwhelming chore of simultaneously reversing the downward trend in customer satisfaction and improving operational efficiency. Many leading companies have already addressed the basic aspects of marketing in a multi-channel environment. However, few, if any, have truly exploited the potential of integrated multi-channel/cross-channel marketing approach to measurably increase customer loyalty and ec… Continue